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Showing posts with label Business And Economics. Show all posts
Showing posts with label Business And Economics. Show all posts
10 Jun 2009
A Future of Good Jobs?: America's Challenge in the Global Economy By Timothy J. Bartik, Susan N. Houseman
Publisher: W. E. Upjohn Institute 2008-04-08 | 327 Pages | ISBN: 0880993324 | PDF | 4.2 MB
Can the U.S. economy generate healthy growth of good jobs -- jobs that will ensure a steady improvement in the standard of living for the middle class and that will offer a way out of poverty for low-income Americans? In this timely new volume, leading policy analysts examine the challenges facing U.S. labor market policy and propose concrete steps to make American workers and employers more competitive in a global economy.
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Download Free Critical Financial Accounting Problems: Issues and Solutions
Ahmed Riahi-Belkaoui, "Critical Financial Accounting Problems: Issues and Solutions"
Quorum Books | 1998 | ISBN: 1567201164 | 200 pages | PDF | 1,1 MB
From the complexity of today's business world and its daily transactions has come a proliferation of new accounting standards. The Financial Accounting Standards Board has weighed in with its own pronouncements on the issues, but are they truly comprehensible and applicable? Riahi-Belkaoui explores these questions clearly, with numerous illustrations of the accounting techniques embedded in them, and offers interpretations designed to help accounting professionals deal with these problems in their work. Scholars, researchers, and students in the academic community will also find his analyses helpful and compelling.
About the Author
AHMED RIAHI-BELKAOUI is CBA Distinguished Professor of Accounting in the College of Business Administration, University of Illinois at Chicago.
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10 May 2009
Essentials of Trademarks and Unfair Competition
Paperback: 274 pages
Publisher: Wiley; 1st edition (March 22, 2002)
Language: English
ISBN-10: 0471209414
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.
“This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner.”
– Robert Goldscheider, Chairman, The International Licensing Network
“Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, ‘inside baseball,’ and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche.”
–Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP
The Wiley Essentials Series–because the business world is always changing…and so should you.
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The Art and Business of Speech Recognition: Creating the Noble Voice
Paperback: 208 pages
Publisher: Addison-Wesley Professional; 1st edition (January 22, 2003)
Language: English
ISBN-10: 0321154924
Most people have experienced an automated speech-recognition system when calling a company. Instead of prompting callers to choose an option by entering numbers, the system asks questions and understands spoken responses. With a more advanced application, callers may feel as if they’re having a conversation with another person. Not only will the system respond intelligently, its voice even has personality.
The Art and Business of Speech Recognition examines both the rapid emergence and broad potential of speech-recognition applications. By explaining the nature, design, development, and use of such applications, this book addresses two particular needs:
Business managers must understand the competitive advantage that speech-recognition applications provide: a more effective way to engage, serve, and retain customers over the phone.
Application designers must know how to meet their most critical business goal: a satisfying customer experience.
Author Blade Kotelly illuminates these needs from the perspective of an experienced, business-focused practitioner. Among the diverse applications he’s worked on, perhaps his most influential design is the flight-information system developed for United Airlines, about which Julie Vallone wrote in Investor’s Business Daily: “By the end of the conversation, you might want to take the voice to dinner.”
If dinner is the analogy, this concise book is an ideal first course. Managers will learn the potential of speech-recognition applications to reduce costs, increase customer satisfaction, enhance the company brand, and even grow revenues. Designers, especially those just beginning to work in the voice domain, will learn user-interface design principles and techniques needed to develop and deploy successful applications. The examples in the book are real, the writing is accessible and lucid, and the solutions presented are attainable today.
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Investments + S&P Card + Powerweb + StockTrak discount coupon
Hardcover: 1015 pages
Publisher: McGraw-Hill/Irwin; 5 edition (July 23, 2001)
Language: English
ISBN-10: 0072503661
Bodie/Kane/Marcus is the leading textbook in the graduate investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.
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Advertising For Dummies
Paperback: 336 pages
Publisher: For Dummies; 2 edition (January 3, 2007)
Language: English
ISBN-10: 0470045833
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should — and shouldn’t — use shortcuts to save costs.
Discover how to
Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively
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Branding For Dummies
Paperback: 384 pages
Publisher: For Dummies (December 6, 2006)
Language: English
ISBN-10: 0471771597
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.
Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:
Defining your company’s identity
Developing logos and taglines
Launching your brand marketing plan
Managing and protecting your brand
Fixing a broken brand
Making customers loyal brand champions
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
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Mastering Windows Vista Business: Ultimate, Business, and Enterprise
Paperback: 1104 pages
Publisher: Sybex (April 23, 2007)
Language: English
ISBN-10: 0470046155
In-depth Coverage of Windows Vista Ultimate, Business, and Enterprise
Learn to install, configure, run, and troubleshoot the professional versions of Vista in this comprehensive new guide from two leading Windows authorities. From Vista’s all-new interface, 32-bit/64-bit architecture, and advanced security features to its fantastic new capabilities for audio and video recording, editing, and broadcasting, you’ll get the techniques and task-by-task instruction you need to master this dramatically different OS. Whether you have a home network or are in charge of enterprise deployments, take the plunge into Vista with confidence with this in-depth guide at your side.
Coverage includes:
Finding out what’s new in Vista, including the user interface, IE7, and IPv6
Comparing Vista to the UNIX®, Linux®, and Macintosh® operating systems
Installing and optimizing Vista for best performance
Customizing your desktop and managing multiple users
Managing files, folders, accounts, drivers, printers, and more
Viewing pictures and videos and using Movie Maker
Using the new productivity tools, such as Windows® Calendar and Network Projector connection
Setting up your own network and connecting to domains
Using the Registry and other network administration tasks
Managing the Service Management Console
Hosting Web/FTP servers
Troubleshooting and fixing common errors
Learn What You Need to Master All Three Professional Editions of Vista: Ultimate, Business, and Enterprise
Perform Full Disk Encryption to Provide Ultimate Data Protection Using BitLocker
Drill Down to the Differences Between 32-Bit and 64-Bit Architectures
Boost Performance with Superfetch, ReadyBoost, andReadyDrive
Explore Enterprise Installation Setups with Business Desktop Deployment
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Activist Business Ethics
Paperback: 200 pages
Publisher: Springer; 1 edition (September 29, 2004)
Language: English
ISBN-10: 0387228489
This book asks the question, how could we convince or compel modern business to apply ethical standards and is it essential to the success of economy? In order to answer the question, this book examines the evolution of the activist business ethics in business, in democracies, Christianity, Judaism, Islam, Buddhism, in philosophy, psychology and psychoanalysis. The book examines international aspects, the personification of stakeholders, the predominance of values and ethics for CEOs and the inefficient safeguards of the stakeholders’ interests.
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Pioneers in Entrepreneurship and Small Business Research
Hardcover: 380 pages
Publisher: Springer; 1st ed. 2005. Corr. 2nd printing edition (June 21, 2005)
Language: English
ISBN-10: 0387236015
Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods providing policy relevant results for small business owners and entrepreneurs.
The aim of Pioneers in Entrepreneurship and Small Business Research is first to provide a historical-doctrinal review of the development of entrepreneurship and small business research and, second, to present some of the key pioneers that have shaped the research field during the past three decades. The book focuses on the first recipients of the FSF-NUTEK International Award for Small Business Research including David Birch, Arnold Cooper, David Storey, Ian MacMillan, Howard Aldrich, Zoltan Acs, David Audretsch, and Giacomo Becattini.
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Business Plans Kit For Dummies
Paperback: 360 pages
Publisher: For Dummies; 2 Pap/Cdr edition (September 30, 2005)
Language: English
ISBN-10: 0764597949
With checklists, forms, and unbeatable resources to help you succeed
The painless way to create a winning business plan!
If you’re an entrepreneur with big ideas but no plan, this friendly guide is for you. Updated and revised to better meet your business needs, this business plan companion covers it all — from funding your operations to targeting your customers to honing your business vision.
Discover how to
Identify your company’s mission
Size up your customers and check out the competition
Adjust your plan to fit your needs
Obtain funding
Forecast and budget
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Investing Demystified
Paperback: 352 pages
Publisher: McGraw-Hill; 1 edition (March 3, 2005)
Language: English
ISBN-10: 0071444122
Everything you need to know to build a solid investment portfolio–starting with as little as $500!
Financial security tomorrow requires that you make profitable investment decisions today, yet fewer than one in five of us feel we have the knowledge to make those decisions. Investing Demystified pulls back the curtain so you can invest like a veteran, outlining step-by-step techniques for making the most of your money while keeping it out of harm’s way.
Structured to let you cover every detail at your own speed, this comprehensive guide shows you how to recognize and take advantage of profitable opportunities in everything from mutual funds to tax-free bonds to real estate. Market-proven tips and techniques, handy checklists, chapter-ending quizzes and more allow you to:
Determine your investment personality to increase your investment success
Protect your money from the next market downturn
Use asset allocation strategies to increase long-term returns while managing risk
Uncover stocks selling at a discount
Know when to sell stocks, when to hold, and why
Understand balance sheets, income statements, and other key financial documents
Generate greater returns from your 401(k), IRA, or other retirement account
Investing Demystified will give you the inside track on where your money should be invested, whether you’re looking to make money now or over the long run.
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Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble
Hardcover: 288 pages
Publisher: Pearson Education; 1st edition (June 19, 2002)
Language: English
ISBN-10: 0130091138
Author offers the first systematic analysis of both the Internet stock bubble and the Enron scandal. He uncovers both the systematic causes and outrageous misbehavior that contributed to Enron’s losses.
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Investment Blunders of the Rich and Famous…and What You Can Learn From Them
Hardcover: 336 pages
Publisher: Pearson Education; 1st edition (June 15, 2002)
Language: English
ISBN-10: 0130668419
Identifies the widespread investment mistakes that are costing you money right now. Author shows you how to recognize overconfidence and greed in your decision making, avoid throwing good money after bad, and ensure that you have clear goals matched by a clear strategy.
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Opportunity Investing: How To Profit When Stocks Advance, Stocks Decline, Inflation Runs Rampant, Prices Fall, Oil Prices Hit the Roof, … and Every Ti
Hardcover: 384 pages
Publisher: FT Press; 1 edition (September 1, 2006)
Language: English
ISBN-10: 0131721291
While Appel’s previous books offered advice on technical analysis of stocks and price movement charts aimed at aggressive day traders, this one covers tamer versions of those strategies for conservative retail investors. Despite the sensational subtitle, the advice is generally solid, calling for broad diversification with a little excitement from a moderate level of turnover. However, unlike conventional wisdom, which advises buy-and-hold diversification, the book recommends aggressive market timing, moving in and out of various investment types based on market and economic conditions. The strongest aspect of the book is the clear explanations of how these diverse sectors work, and how ordinary investors can put money into them conveniently and at a reasonable cost. But the advice on how to tell when different market sectors are attractive or unattractive for investment is much less clear. There is extensive discussion of how much money one could have made if one had known what was going to happen, but the rules for switching investments in the future are hard to understand and not backed by systematic statistics. (Sept.)
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Myths About Doing Business in China
Hardcover: 200 pages
Publisher: Palgrave Macmillan (February 10, 2005)
Language: English
ISBN-10: 140394458X
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
About the Author
Harold Chee Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.
Chris West is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
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Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
Paperback: 368 pages
Publisher: Wiley (December 15, 2006)
Language: English
ISBN-10: 0470051426
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
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The Index Trading Course
Hardcover: 448 pages
Publisher: Wiley (August 25, 2006)
Language: English
ISBN-10: 0471745979
Praise for The Index Trading Course
“George and Tom apply their considerable options trading and teaching expertise to the arena of broad-based and sector indices. Index options traders will find the techniques, systems, and strategies invaluable-and so will those who aren’t yet index traders, but want to learn to be.”
—Larry McMillan, President, McMillan Analysis Corporation author, Profit with Options
“I’ve known both George and Tom for many years and have seen firsthand how they both can captivate a room with their knowledge of options trading and vibrant personalities. Now they have managed to capture that magic in this easy-to-understand how-to manual on trading index options.”
—David Kalt, CEO, optionsXpress Holdings Inc., www.optionsXpress.com
“I traded in the OEX pit for almost twenty years and I can’t believe how well George and Tom nailed the core strategies and trading intricacies of index products. Nice job!”
—Tom Sosnoff, CEO, thinkorswim, Inc.
“Education has been a major factor in the explosive growth in the options markets. Once again, Fontanills and Gentile have delivered as leaders in options education with The Index Trading Course and The Index Trading Course Workbook. These books provide a disciplined approach to trading index and ETF options through risk management.”
—Christopher Larkin, Vice President, U.S. Retail Brokerage E*TRADE Securities LLC (www.etrade.com/options)
“I found The Index Trading Course and The Index Trading Course Workbook to be filled with useful and practical information on options, ETFs, the market, and trading in general. They explain the unique characteristics of these instruments in understandable terms and should provide a good foundation to those interested in trading index options and options on ETFs. The quizzes and media assignments in the Workbook are wonderful learning tools that help reinforce the information and concepts presented in the main book.”
—Debra L. Peters, The Options Institute
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Active Alpha: A Portfolio Approach to Selecting and Managing Alternative Investments
Hardcover: 384 pages
Publisher: Wiley (August 3, 2007)
Language: English
ISBN-10: 0471791326
Praise for Active Alpha
“Active alpha is the quest for every sophisticated investor. This book covers all of the key alpha sources currently mined by active managers, reduces the complexity of the subject, and helps the investor get started in the right direction.”
-Mark Anson, Chief Executive Officer, Hermes Pensions Management Ltd.
“Long-held traditional methods for investing large portfolios are giving way to new processes that are designed to improve productivity and diversification. These changes find their locus in the sometimes overly mysterious world of absolute return strategies. In this book, Alan Dorsey demystifies that new world and provides a guiding pathway into the future of professional portfolio management. This is an important read for any investor who plans to succeed going forward.”
-Britt Harris, Chief Investment Officer, Teacher Retirement System of Texas
“With great lucidity, Alan Dorsey’s book, Active Alpha, fills an important void by identifying the relevant institutional features of this complex subject and by providing a unifying analytic framework for understanding and constructing portfolios of alternative assets. For anyone investing in the alternative class, from the new student to the experienced practitioner, Active Alpha is a necessary read. I am recommending it to everyone I know with such an interest, and it is destined to become a much thumbed reference on my shelf.”
-Steve Ross, Franco Modigliani Professor of Financial Economics, Sloan School, MIT
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