Get Free Ebooks: May 2009

10 May 2009

Essentials of Trademarks and Unfair Competition

Paperback: 274 pages
Publisher: Wiley; 1st edition (March 22, 2002)
Language: English
ISBN-10: 0471209414

ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.

“This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner.”
â€“ Robert Goldscheider, Chairman, The International Licensing Network

“Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, â€˜inside baseball,â€™ and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche.”
â€“Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP

The Wiley Essentials Seriesâ€“because the business world is always changing…and so should you.

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The Art and Business of Speech Recognition: Creating the Noble Voice

Paperback: 208 pages
Publisher: Addison-Wesley Professional; 1st edition (January 22, 2003)
Language: English
ISBN-10: 0321154924

Most people have experienced an automated speech-recognition system when calling a company. Instead of prompting callers to choose an option by entering numbers, the system asks questions and understands spoken responses. With a more advanced application, callers may feel as if they’re having a conversation with another person. Not only will the system respond intelligently, its voice even has personality.

The Art and Business of Speech Recognition examines both the rapid emergence and broad potential of speech-recognition applications. By explaining the nature, design, development, and use of such applications, this book addresses two particular needs:
Business managers must understand the competitive advantage that speech-recognition applications provide: a more effective way to engage, serve, and retain customers over the phone.
Application designers must know how to meet their most critical business goal: a satisfying customer experience.

Author Blade Kotelly illuminates these needs from the perspective of an experienced, business-focused practitioner. Among the diverse applications he’s worked on, perhaps his most influential design is the flight-information system developed for United Airlines, about which Julie Vallone wrote in Investor’s Business Daily: “By the end of the conversation, you might want to take the voice to dinner.”

If dinner is the analogy, this concise book is an ideal first course. Managers will learn the potential of speech-recognition applications to reduce costs, increase customer satisfaction, enhance the company brand, and even grow revenues. Designers, especially those just beginning to work in the voice domain, will learn user-interface design principles and techniques needed to develop and deploy successful applications. The examples in the book are real, the writing is accessible and lucid, and the solutions presented are attainable today.

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Investments + S&P Card + Powerweb + StockTrak discount coupon

Hardcover: 1015 pages
Publisher: McGraw-Hill/Irwin; 5 edition (July 23, 2001)
Language: English
ISBN-10: 0072503661

Bodie/Kane/Marcus is the leading textbook in the graduate investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.

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Advertising For Dummies

Paperback: 336 pages
Publisher: For Dummies; 2 edition (January 3, 2007)
Language: English
ISBN-10: 0470045833

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy wayÂ® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums â€” from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should â€” and shouldn’t â€” use shortcuts to save costs.

Discover how to
Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively

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Branding For Dummies

Paperback: 384 pages
Publisher: For Dummies (December 6, 2006)
Language: English
ISBN-10: 0471771597

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitorsâ€™ donâ€™t.

Whatever your business is, whether itâ€™s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. Youâ€™ll get familiar with branding essentials like:
Defining your companyâ€™s identity
Developing logos and taglines
Launching your brand marketing plan
Managing and protecting your brand
Fixing a broken brand
Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the packâ€”and for positioning your business to reap the ensuing rewards.

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Mastering Windows Vista Business: Ultimate, Business, and Enterprise

Paperback: 1104 pages
Publisher: Sybex (April 23, 2007)
Language: English
ISBN-10: 0470046155

In-depth Coverage of Windows Vista Ultimate, Business, and Enterprise

Learn to install, configure, run, and troubleshoot the professional versions of Vista in this comprehensive new guide from two leading Windows authorities. From Vista’s all-new interface, 32-bit/64-bit architecture, and advanced security features to its fantastic new capabilities for audio and video recording, editing, and broadcasting, you’ll get the techniques and task-by-task instruction you need to master this dramatically different OS. Whether you have a home network or are in charge of enterprise deployments, take the plunge into Vista with confidence with this in-depth guide at your side.

Coverage includes:
Finding out what’s new in Vista, including the user interface, IE7, and IPv6
Comparing Vista to the UNIXÂ®, LinuxÂ®, and MacintoshÂ® operating systems
Installing and optimizing Vista for best performance
Customizing your desktop and managing multiple users
Managing files, folders, accounts, drivers, printers, and more
Viewing pictures and videos and using Movie Maker
Using the new productivity tools, such as WindowsÂ® Calendar and Network Projector connection
Setting up your own network and connecting to domains
Using the Registry and other network administration tasks
Managing the Service Management Console
Hosting Web/FTP servers
Troubleshooting and fixing common errors

Learn What You Need to Master All Three Professional Editions of Vista: Ultimate, Business, and Enterprise

Perform Full Disk Encryption to Provide Ultimate Data Protection Using BitLocker

Drill Down to the Differences Between 32-Bit and 64-Bit Architectures

Boost Performance with Superfetch, ReadyBoost, andReadyDrive

Explore Enterprise Installation Setups with Business Desktop Deployment

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Activist Business Ethics

Paperback: 200 pages
Publisher: Springer; 1 edition (September 29, 2004)
Language: English
ISBN-10: 0387228489

This book asks the question, how could we convince or compel modern business to apply ethical standards and is it essential to the success of economy? In order to answer the question, this book examines the evolution of the activist business ethics in business, in democracies, Christianity, Judaism, Islam, Buddhism, in philosophy, psychology and psychoanalysis. The book examines international aspects, the personification of stakeholders, the predominance of values and ethics for CEOs and the inefficient safeguards of the stakeholdersâ€™ interests.

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Pioneers in Entrepreneurship and Small Business Research

Hardcover: 380 pages
Publisher: Springer; 1st ed. 2005. Corr. 2nd printing edition (June 21, 2005)
Language: English
ISBN-10: 0387236015

Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods providing policy relevant results for small business owners and entrepreneurs.

The aim of Pioneers in Entrepreneurship and Small Business Research is first to provide a historical-doctrinal review of the development of entrepreneurship and small business research and, second, to present some of the key pioneers that have shaped the research field during the past three decades. The book focuses on the first recipients of the FSF-NUTEK International Award for Small Business Research including David Birch, Arnold Cooper, David Storey, Ian MacMillan, Howard Aldrich, Zoltan Acs, David Audretsch, and Giacomo Becattini.

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Business Plans Kit For Dummies

Paperback: 360 pages
Publisher: For Dummies; 2 Pap/Cdr edition (September 30, 2005)
Language: English
ISBN-10: 0764597949

With checklists, forms, and unbeatable resources to help you succeed

The painless way to create a winning business plan!

If you’re an entrepreneur with big ideas but no plan, this friendly guide is for you. Updated and revised to better meet your business needs, this business plan companion covers it all â€” from funding your operations to targeting your customers to honing your business vision.

Discover how to
Identify your company’s mission
Size up your customers and check out the competition
Adjust your plan to fit your needs
Obtain funding
Forecast and budget

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Investing Demystified

Paperback: 352 pages
Publisher: McGraw-Hill; 1 edition (March 3, 2005)
Language: English
ISBN-10: 0071444122

Everything you need to know to build a solid investment portfolio–starting with as little as $500!

Financial security tomorrow requires that you make profitable investment decisions today, yet fewer than one in five of us feel we have the knowledge to make those decisions. Investing Demystified pulls back the curtain so you can invest like a veteran, outlining step-by-step techniques for making the most of your money while keeping it out of harmâ€™s way.

Structured to let you cover every detail at your own speed, this comprehensive guide shows you how to recognize and take advantage of profitable opportunities in everything from mutual funds to tax-free bonds to real estate. Market-proven tips and techniques, handy checklists, chapter-ending quizzes and more allow you to:
Determine your investment personality to increase your investment success
Protect your money from the next market downturn
Use asset allocation strategies to increase long-term returns while managing risk
Uncover stocks selling at a discount
Know when to sell stocks, when to hold, and why
Understand balance sheets, income statements, and other key financial documents
Generate greater returns from your 401(k), IRA, or other retirement account

Investing Demystified will give you the inside track on where your money should be invested, whether youâ€™re looking to make money now or over the long run.

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Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

Hardcover: 288 pages
Publisher: Pearson Education; 1st edition (June 19, 2002)
Language: English
ISBN-10: 0130091138

Author offers the first systematic analysis of both the Internet stock bubble and the Enron scandal. He uncovers both the systematic causes and outrageous misbehavior that contributed to Enron’s losses.

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Investment Blunders of the Rich and Famous…and What You Can Learn From Them

Hardcover: 336 pages
Publisher: Pearson Education; 1st edition (June 15, 2002)
Language: English
ISBN-10: 0130668419

Identifies the widespread investment mistakes that are costing you money right now. Author shows you how to recognize overconfidence and greed in your decision making, avoid throwing good money after bad, and ensure that you have clear goals matched by a clear strategy.

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Opportunity Investing: How To Profit When Stocks Advance, Stocks Decline, Inflation Runs Rampant, Prices Fall, Oil Prices Hit the Roof, … and Every Ti

Hardcover: 384 pages
Publisher: FT Press; 1 edition (September 1, 2006)
Language: English
ISBN-10: 0131721291

While Appel’s previous books offered advice on technical analysis of stocks and price movement charts aimed at aggressive day traders, this one covers tamer versions of those strategies for conservative retail investors. Despite the sensational subtitle, the advice is generally solid, calling for broad diversification with a little excitement from a moderate level of turnover. However, unlike conventional wisdom, which advises buy-and-hold diversification, the book recommends aggressive market timing, moving in and out of various investment types based on market and economic conditions. The strongest aspect of the book is the clear explanations of how these diverse sectors work, and how ordinary investors can put money into them conveniently and at a reasonable cost. But the advice on how to tell when different market sectors are attractive or unattractive for investment is much less clear. There is extensive discussion of how much money one could have made if one had known what was going to happen, but the rules for switching investments in the future are hard to understand and not backed by systematic statistics. (Sept.)

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Myths About Doing Business in China

Hardcover: 200 pages
Publisher: Palgrave Macmillan (February 10, 2005)
Language: English
ISBN-10: 140394458X

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

About the Author
Harold Chee Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

Chris West is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Paperback: 368 pages
Publisher: Wiley (December 15, 2006)
Language: English
ISBN-10: 0470051426

If youâ€™re an entrepreneur, or youâ€™re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profitsâ€”no matter what kind of business you ownâ€”and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

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The Index Trading Course

Hardcover: 448 pages
Publisher: Wiley (August 25, 2006)
Language: English
ISBN-10: 0471745979

Praise for The Index Trading Course

“George and Tom apply their considerable options trading and teaching expertise to the arena of broad-based and sector indices. Index options traders will find the techniques, systems, and strategies invaluable-and so will those who aren’t yet index traders, but want to learn to be.”
â€”Larry McMillan, President, McMillan Analysis Corporation author, Profit with Options

“I’ve known both George and Tom for many years and have seen firsthand how they both can captivate a room with their knowledge of options trading and vibrant personalities. Now they have managed to capture that magic in this easy-to-understand how-to manual on trading index options.”
â€”David Kalt, CEO, optionsXpress Holdings Inc., www.optionsXpress.com

“I traded in the OEX pit for almost twenty years and I can’t believe how well George and Tom nailed the core strategies and trading intricacies of index products. Nice job!”
â€”Tom Sosnoff, CEO, thinkorswim, Inc.

“Education has been a major factor in the explosive growth in the options markets. Once again, Fontanills and Gentile have delivered as leaders in options education with The Index Trading Course and The Index Trading Course Workbook. These books provide a disciplined approach to trading index and ETF options through risk management.”
â€”Christopher Larkin, Vice President, U.S. Retail Brokerage E*TRADE Securities LLC (www.etrade.com/options)

“I found The Index Trading Course and The Index Trading Course Workbook to be filled with useful and practical information on options, ETFs, the market, and trading in general. They explain the unique characteristics of these instruments in understandable terms and should provide a good foundation to those interested in trading index options and options on ETFs. The quizzes and media assignments in the Workbook are wonderful learning tools that help reinforce the information and concepts presented in the main book.”
â€”Debra L. Peters, The Options Institute

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Active Alpha: A Portfolio Approach to Selecting and Managing Alternative Investments

Hardcover: 384 pages
Publisher: Wiley (August 3, 2007)
Language: English
ISBN-10: 0471791326

Praise for Active Alpha

“Active alpha is the quest for every sophisticated investor. This book covers all of the key alpha sources currently mined by active managers, reduces the complexity of the subject, and helps the investor get started in the right direction.”
-Mark Anson, Chief Executive Officer, Hermes Pensions Management Ltd.

“Long-held traditional methods for investing large portfolios are giving way to new processes that are designed to improve productivity and diversification. These changes find their locus in the sometimes overly mysterious world of absolute return strategies. In this book, Alan Dorsey demystifies that new world and provides a guiding pathway into the future of professional portfolio management. This is an important read for any investor who plans to succeed going forward.”
-Britt Harris, Chief Investment Officer, Teacher Retirement System of Texas

“With great lucidity, Alan Dorsey’s book, Active Alpha, fills an important void by identifying the relevant institutional features of this complex subject and by providing a unifying analytic framework for understanding and constructing portfolios of alternative assets. For anyone investing in the alternative class, from the new student to the experienced practitioner, Active Alpha is a necessary read. I am recommending it to everyone I know with such an interest, and it is destined to become a much thumbed reference on my shelf.”
-Steve Ross, Franco Modigliani Professor of Financial Economics, Sloan School, MIT

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The Home-Based Business Kit: From Hobby To Profit

Paperback: 275 pages
Publisher: Sphinx Publishing (December 30, 2005)
Language: English
ISBN-10: 1572484845

This book is designed to help the reader identify the information needed to start a home business based on a hobby or special interest. It helps the reader think through all aspects of what is needed and the practical steps to take in order to get underway. These resources include financial as well as promotional assistance, at both the state and federal levels.

The book covers such diverse topics as: what is special about a home-based business; a discussion of ethics in business (one of the hottest topics on the national scene today); financial and managerial issues; legal requirements and protections; business plans; and federal and state tax considerations.

Appendices include the following: sample articles of incorporation and bylaws; budget worksheets; lists of activities that could become small businesses; sample business plans; sample marketing plans; and state-by-state business filing information.

About the Author
Diana Brodman Summers has an undergraduate degree from Roosevelt University and her JD from DePaul College of Law, Chicago, Illinois.

D-M Boulay is an attorney-mediator and arbiter for business disputes, health matters and family law situations. She has coauthored many self-help titles including. The Entrepreneur’s Legal Guide. Ms. Boulay currently resides in Roseville, Minnesota.

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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands

Paperback: 320 pages
Publisher: Butterworth-Heinemann; 2 edition (April 3, 2006)
Language: English
ISBN-10: 0750667494

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.
The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management.

It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value.

The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will

* Presents a highly developed and practical model for brand building and growth
* Uses a step by step approach and flow chart to demonstrate how each stage can be applied in business
* Based on successful and acclaimed first edition, and a related title- Creating Powerful Brands by the same author team.

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Hardcover: 448 pages
Publisher: AMACOM/American Management Association; 3rd edition (December 2003)
Language: English
ISBN-10: 0814472222

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Hardcover: 256 pages
Publisher: McGraw-Hill; 1 edition (August 16, 2005)
Language: English
ISBN-10: 0071408673

A world-renowned innovation guru explains practices that result in breakthrough innovations

“Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”
-Clayton ChristensenFor years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer “requirements” to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually.

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as “outcome-driven” innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.

Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as “needs,” “benefits,” “specifications,” and “solutions,” Ulwick argues that researchers should silence the literal “voice of the customer” and focus on the “metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done.” Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives.

With the same profound insight, simplicity, and uncommon sense that propelled The Innovator’s Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process–from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to:
Obtain unique customer inputs that make predictable innovation possible
Recognize opportunities for disruption, new market creation, and core market growth–well before competitors do
Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value
Systematically define breakthrough products and services concepts

Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates–and create the products and services customers really want.

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Secrets of Millionaire Moms

Paperback: 256 pages
Publisher: McGraw-Hill; 1 edition (March 23, 2007)
Language: English
ISBN-10: 0071478922

Before they Were Millionaires they Were Moms-Just Like You!

What’s the difference between the most successful mom entrepreneurs and you? They believed in their ideas enough to commit to them and even in the face of adversity rarely accepted â€œnoâ€ for an answer. In Secrets of Millionaire Moms, mom entrepreneur Tamara Monosoff interviewed some of the most successful â€œMillionaire Momsâ€ of our time including the founders of Lulu’s DessertsÂ®, Baby EinsteinÂ®, Shabby ChicÂ®, and Airborne HealthÂ®. What she learned will help you make that leap from great idea to booming business, including
Priceless advice about business management, finances, and growth
Tips on balancing the business with family
What inspired the Millionaire Moms to take action-and what keeps them going

About the Author
Tamara Monosoff is founder and chief executive of Mom Inventors, Inc., a business she launched from her own kitchen table. She is the bestselling author of The Mom Inventors Handbook. For more information, visit her Web site at mominventors.com/millionairemoms.

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The Business of Consulting: The Basics and Beyond

Hardcover: 340 pages
Publisher: Pfeiffer; 2 edition (May 25, 2007)
Language: English
ISBN-10: 0787994642

The consulting profession has become one of the fastest-growing industries in the ’90s, and observers expect that both the demand for such services and the avocation’s undeniable allure will continue to draw people into the profession. However, management consultant Elaine Biech believes that most newcomers are completely unprepared for the operational realities they encounter. So after two decades of mastering the accounting, marketing, and managing skills necessary to succeed as a consultant, she has organized them into one helpful volume called The Business of Consulting: The Basics and Beyond. Biech considers all phases of a typical consulting business, from start-up and attracting new business to subcontracting and balancing personal and professional responsibilities. An accompanying disk includes various documents and worksheets described in the text.

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The Clean Tech Revolution: The Next Big Growth and Investment Opportunity

Hardcover: 320 pages
Publisher: Collins (June 12, 2007)
Language: English
ISBN-10: 006089623X

Alternative energy, once the domain of hippies and off-the-grid fringe enthusiasts, has gone mainstream. Although technologies such as solar and wind power, plant-based fuels such as ethanol and biodiesel, and “green” buildings have become hip because of environmental awareness and global climate change, the real reason behind their increasing profile is economics. When clean energy sources begin to rival more traditional ones on a cost basis, which is beginning to happen now owing to advances related to the microchip and economies of scale, corporations will quickly begin to take notice. Although Pernick and Wilder state that they are not financial advisors, they profile the leading companies involved in the most promising of these alternative energies, which gives the reader a place to begin doing further research into investment opportunities. The book is an excellent update on the current state of the industry and a who’s who of the companies poised to profit from this exciting array of technologies. Pernick and Wilder are involved with Clean Edge http://www.cleanedge.com, a leading research firm helping companies and investors understand and profit from clean technologies. Siegfried, David

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Stock Trader’s Almanac 2008

Hardcover: 192 pages
Publisher: Wiley; Spi edition (October 5, 2007)
Language: English
ISBN-10: 0470109858

Stock Trader’s Almanac 2008

The Stock Trader’s Almanac is a practical investment tool that has helped traders and investors forecast market trends with accuracy and confidence for over 40 years. Organized in an easy-to-access calendar format, the 2008 Edition contains historical price information on the stock market, provides monthly and daily reminders, and alerts users to seasonal opportunities and dangers. For its wealth of information and authority of its sources, the Stock Trader’s Almanac stands alone as the guide to intelligent investing.

“Jeff Hirsch is following in the great tradition of his father, Yale Hirsch, with this nonpareil almanac of Wall Street data. It’s a treasure for investors who want to remember the past as they plan for the future.”
â€”Louis Rukeyser, late founding host, Wall $treet Week

“Information is key to successful investing and investors will find the Almanac a chock-a-block source of need-to-know stuff.”
â€”Steve Forbes, President, CEO, and Editor in Chief, Forbes

“I have every issue since 1976 in my bookcase. The Stock Trader’s Almanac is an invaluable resource.”
â€”Marty Zweig, author, Martin Zweig’s Winning on Wall Street

“The Stock Trader’s Almanac should be on every investor’s desk. It’s an invaluable source of investment advice, trading patterns, and Wall Street lore. It’s also fun to read. I refer to it frequently throughout the year.”
â€”Myron Kandel, founding financial editor, CNNDownload:

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Auction Theory

Hardcover: 316 pages
Publisher: Academic Press; 1st edition (March 1, 2002)
Language: English
ISBN-10: 012426297X

“Vijay Krishna’s book provides a very thorough and patient presentation of auction theory, starting from the most basic analysis and graduating to sophisticated, state of the art theory, including multi-unit auctions. This book covers a very wide range of auction topics, providing a clear and accessible treatment. The theory is presented in a careful and easily understood style accessible to honors undergraduates as well as all economics graduate students. Krishna’s book will certainly become the central book on auction theory.”
–R. Preston McAfee, Murray S. Johnson Chair in Economics, University of Texas
“This book not only sets out much of the theoretical literature on auctions–including results that are very recent–but does so with a clarity, elegance, and rigor that is characteristic of Vijay Krishna’s work.”
–Eric Maskin, A.O. Hirschman Professor of Social Science, Institute for Advanced Study, Princeton, New Jersey, U.S.A.
“The book gives a superb presentation of auction theory, with clear and concise proofs of all results. It is essential reading for any serious student of auctions.”
–Peter Cramton, Professor of Economics, University of Maryland
“This is the book we have been waiting for: a high level treatment of auction theory that carefully presents the technical details necessary for an in depth understanding of the main themes of auction theory, ideal as a basis for a graduate course, and by an author who has himself made important contributions to the subject.”
–Paul Klemperer, Edgeworth Professor of Economics, Nuffield College, University of Oxford, U.K.

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Consultative Selling Advanced, Sixth Edition: The Hanan Formula for High-Margin Sales at High Levels

Hardcover: 230 pages
Publisher: American Management Association; 6th Rev edition (May 1, 1999)
Language: English
ISBN-10: 0814405037

This is the classic sales book that has boosted profits–for salespeople and for their customers–for more than two decades!

In this sixth edition, Mack Hanan continues the theme he has brought to thousands of sales reps: You are no longer a vendor, out to sell a customer a product; you are a consultant, out to help your client’s business grow. New topics include how to:

* make the switch from “vending” to “consultative selling” while under pressure to make quota each quarter * break past the purchasing “gatekeepers” and get to the managers, who can be partnered with value-based propositions * apply Consultative Selling strategies to government sales (where profits are irrelevant and there will always be a lower-price bidder) * involve the value-added resellers who are key players in your go-to-market strategy, so you can present a united front for customers.

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Business Planning: A Guide to Business Start-Up

Paperback: 288 pages
Publisher: Butterworth-Heinemann (April 13, 2000)
Language: English
ISBN-10: 075064706X

‘David has real life practical experience in helping hundreds of people successfully start up their businesses … using the proven formula of SFEDI standards. A very, very thorough piece of work’
Tony Robinson, Chief Executive, Small Firms Enterprise and Development Initiative

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The Toyota Way Fieldbook

Paperback: 476 pages
Publisher: McGraw-Hill; 1 edition (September 28, 2005)
Language: English
ISBN-10: 0071448934

Your hands-on guide to the secrets of Toyota’s success!

Jeffrey Liker first revealed the management principles Toyota’s worldwide reputation for quality and reliability in the international bestseller The Toyota Way.

Now, he and Toyota veteran David Meier take those lessons a step further with The Toyota Way Fieldbook. You’ll receive the diagnostic tools, worksheets, and exercises–many adapted from Toyota originals–so you can craft the most effective approach for your organization.

Learn how to develop a long-term philosophy of cost reduction, build a culture that stops to fix problems quickly, develop leaders that live your system, and transform your company into a true lean learning organization that continuously improves, meets the needs of its customers, and positions itself for long-term success.

Most importantly, you’ll understand the thinking behind lean tools and approaches so you can implement Toyota’s 4P Model for success in your organization:

Philosophy–The company is a vehicle for adding value to customers, society, the community, and its associates.

Process–When leaders follow the right process they get the right results, including long-term cost-reduction and quality improvement.

People and Partners–Add value to an organization by challenging its people and partners to grow and become more skilled and confident.

Problem solving–Continuously solve root problems to drive organizational learning.

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Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture

Hardcover: 304 pages
Publisher: Little, Brown and Company (November 5, 2007)
Language: English
ISBN-10: 031601348X

There’s a double shot of skepticism in this account of Starbucks’ ascendancy as a permanent fixture in the global landscape written by Clark, a Portland-based journalist, who’s been mulling over Starbucks ever since the coffeehouse chain opened three branches in his small Oregon hometown. His coverage begins with a Seattle trio who set out to emulate the high-quality coffee of the California-based Peet’s chain, before Howard Schultz took over the company and laid plans for its massive expansion. While Clark grudgingly admires Starbucks’ ability to repackage coffee as beverage entertainment for a hyperprosperous society in search of emotional soothing, there’s a lot he doesn’t like about the company. He’s convinced that Starbucks diminishes the world’s diversity by ruthlessly outmaneuvering local competition on a global scale, and dubs the baristas’ work as a textbook McJob. Even the quality of the coffee, he says, has gone downhill. Though Clark loses some of his focus by trying to rope in so many arguments against Starbucks, overall, his dubious perspective on one of the modern world’s most ubiquitous icons is just frothy enough to prove entertaining. (Nov. 5)

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The After-Hours Trader

Hardcover: 276 pages
Publisher: McGraw-Hill Companies; 1st edition (August 29, 2000)
Language: English
ISBN-10: 0071362665

Profit horizons for independent investors and traders continue to expand at lightning speed. The latest breakthrough is after-hours trading. The After Hours Trader gives traders and investors everything they need to become players in this dynamic global marketplace–and grab the advantage in today’s newest, most intriguing opportunity. The right book at the right time, The After Hours Trader builds on the technological wave that has all investors–from odd-lot home traders to multi-million dollar institutional investors–meeting and competing on the same playing field. Investors and traders at all levels can look to this book for: • The best ECN (Electronic Communication Network) • The advantages and pitfalls of trading after hours • Techniques to tune into–and take advantage of–after-hours news and conference calls Michael Sincere (Pembroke Pines, FL) is a successful trader and adjunct professor at Florida Atlantic University. He wrote 101 Investment Lessons from the Wizards of Wall Street. Deron Wagner (Pembroke Pines, FL) is a professional day trader who teaches seminars on electronic, short-term trading strategies.

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The Psychology of Sales Success

Hardcover: 224 pages
Publisher: McGraw-Hill; 1 edition (February 26, 2007)
Language: English
ISBN-10: 0071476008

If you’re a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson’s desire for success, and the customer. Featuring action steps as well as knowledge from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, the book will help you to:
Develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration
Handle customer anger, procrastination, and rejection; deal with confrontations; and double their listening power in minutes
Lower their own anxieties and boost confidence, eliminate stress, and become more action oriented

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201 Great Ideas for Your Small Business: Revised & Updated Edition

Paperback: 432 pages
Publisher: Bloomberg Press; 2nd ed. edition (June 15, 2002)
Language: English
ISBN-10: 157660117X

Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation
“From one entrepreneur to another, don’t start your business before reading Jane Applegate’s book!”

Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company
“The most comprehensive book I’ve ever read… get your personal copy. It could prove to be your biggest asset.”

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Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Hardcover: 375 pages
Publisher: Wiley (January 2, 2008)
Language: English
ISBN-10: 0470182024

If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he’ll show you how to do the same.

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you’ll discover:
Why selling is your first business priority and the one thing you should never stop doing
The handful of numbers that are critical to every business
When to cut your losses short and when to let your winners run
The front-end/back-end method of doubling profits easily
Why having a Plan B is as important as Plan A, and when and how to create it
The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business

Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion-dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he’ll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.

To start and grow multimillion-dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in-depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.

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Complete MBA For Dummies

Paperback: 414 pages
Publisher: For Dummies; 2 edition (December 26, 2007)
Language: English
ISBN-10: 0470194294

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
Know your customer’s needs
Handle budgets and forecasts
Recruit and retain top people
Understand Sarbanes-Oxley
Be a successful negotiator

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Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

Hardcover: 192 pages
Publisher: Jossey-Bass (February 25, 2008)
Language: English
ISBN-10: 0787994596

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.

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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools

Paperback: 320 pages
Publisher: AMACOM (January 2, 2008)
Language: English
ISBN-10: 0814480594

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.

* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.

* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.

* Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

About the Author

Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.

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The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business

Hardcover: 240 pages
Publisher: AMACOM (March 13, 2007)
Language: English
ISBN-10: 081447442X

“In her book, The Specialty Shop, she [Finell] exudes affection and even passion for the art and science of specialty salesmanship and store ownership. With a friendly writing style and a simple, easy-to-read layout, Finell offers a solid overview of what a person needs to know and do to start up and manage a successful niche retail store….The Specialty Shop is warm, welcoming, and full of spirit….Whether you need facts about starting up a New Age niche business or simply wish to rekindle your excitement around the creative possibilities of retail, this book is for you.”

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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

Paperback: 224 pages
Publisher: New Riders Press; 1 edition (February 19, 2007)
Language: English
ISBN-10: 0321496590

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.

Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.

This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.

This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

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Building an Import/Export Business

Paperback: 320 pages
Publisher: Wiley; 4 edition (December 21, 2007)
Language: English
ISBN-10: 0470120479

The bestselling, up-to-date guide for starting your own import/export business

Do you dream of traveling to exotic places to buy or sell your lines of merchandise? Building an Import/Export Business shows you how to start your own business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Author Kenneth Weiss objectively and accurately describes the difficulties and rewards of this kind of business.

This practical resource discusses new security procedures put into place since September 11, 2001, and predicts the response to problems with goods from China in mid-2007. Topics include:
Information on targeting a market, preparing a business plan, managing finances, dealing with foreign currencies, marketing, and more
Details of shipping procedures, customs requirements, and other government regulations
Samples of commercial, banking, transportation insurance, and government-mandated documents
Tips to help you take advantage of NAFTA, CAFTA, and other trade pacts
Real-life examples from importers and exporters
Online resources to help you start and grow your business
Whether you want to participate in the global marketplace or fine-tune an established import/export business, this book helps you every step of the way.

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The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!

Paperback: 368 pages
Publisher: McGraw-Hill; 1 edition (February 11, 2004)
Language: English
ISBN-10: 0071444041

Chris Leporni, Realtor Magazine
“Keller presents the million-dollar benchmark as a symbol of excellence, rather than a monument to materialism.”

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Export/Import Procedures and Documentation

Hardcover: 568 pages
Publisher: AMACOM; 4th edition (May 17, 2002)
Language: English
ISBN-10: 081440734X

In the ever-changing world of complex international rules, laws, regulations, and customs, even seasoned export/import professionals may find themselves in unfamiliar situations.

Export/Import Procedures and Documentation puts reliable solutions to problems like wrong documents and procedural misunderstandings right at readers’ fingertips. This comprehensive answer book supplies ready-to-use forms and provides a clear view of the entire export/import process. This new edition has been thoroughly revised to include:

* New Shipper’s Export Declaration forms and instructions * U.S. Customs Service “Reasonable Care” checklists * New Automated Export System (AES) procedures and documentation * Updated Customs Audit Questionnaires.

Also featured are 37 updated forms as well as 12 all-new forms, a section on e-commerce in international marketing, Websites for 94 export and import agencies and information sources, and listings for export and import software.

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Millionaire Traders: How Everyday People Are Beating Wall Street at Its Own Game

Hardcover: 416 pages
Publisher: Wiley (September 10, 2007)
Language: English
ISBN-10: 0470049472

Trading is a battle between you and the market. And while you might not be a financial professional, that doesn’t mean you can’t win this battle.

Through interviews with twelve ordinary individuals who have worked hard to transform themselves into extraordinary traders, Millionaire Traders reveals how you can beat Wall Street at its own game.

Filled with in-depth insights and practical advice, this book introduces you to a dozen successful traders-some who focus on equities, others who deal in futures or foreign exchange-and examines the paths they’ve taken to capture considerable profits.

With this book as your guide, you’ll quickly become familiar with a variety of strategies that can be used to make money in today’s financial markets. Those that will help you achieve this goal include:
Tyrone Ball: trades Nasdaq stocks almost exclusively, and his ability to change with the times has enabled him to prosper during some of the most treacherous market environments in recent history.
AShkan Bolour: one of the earliest entrants into the retail forex market, he trades in the direction of the major trend, rather than trying to find reversals.
Frank Law: a technician at heart, identifies a trading zone, commits to it, and scales down as long as the zone holds.
Paul Willette: has mastered a method that allows him to harvest some profits right away, while ensuring that he can still benefit from an occasional extension run in his favor.

Order your copy today and beat the Street.

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Building an Import/Export Business

Paperback: 320 pages
Publisher: Wiley; 4 edition (December 21, 2007)
Language: English
ISBN-10: 0470120479

The bestselling, up-to-date guide for starting your own import/export business

Do you dream of traveling to exotic places to buy or sell your lines of merchandise? Building an Import/Export Business shows you how to start your own business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Author Kenneth Weiss objectively and accurately describes the difficulties and rewards of this kind of business.

This practical resource discusses new security procedures put into place since September 11, 2001, and predicts the response to problems with goods from China in mid-2007. Topics include:
Information on targeting a market, preparing a business plan, managing finances, dealing with foreign currencies, marketing, and more
Details of shipping procedures, customs requirements, and other government regulations
Samples of commercial, banking, transportation insurance, and government-mandated documents
Tips to help you take advantage of NAFTA, CAFTA, and other trade pacts
Real-life examples from importers and exporters
Online resources to help you start and grow your business
Whether you want to participate in the global marketplace or fine-tune an established import/export business, this book helps you every step of the way.

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Praise for Practical Negotiating: Tools, Tactics & Techniques

Hardcover: 228 pages
Publisher: Wiley (May 25, 2007)
Language: English
ISBN-10: 0470134852

Praise for Practical Negotiating: Tools, Tactics & Techniques

“Practical Negotiating is an innovative, resourceful, and-as its name implies-practical guide to the art and science of negotiating. Unlike many books on negotiating, which are filled with theories and anecdotes, this one is rich with examples, tactics, and tips, which makes it the indispensable book when you are going into any negotiation.”
—Terry R. Bacon, President, Lore International Institute and author of What People Want: A Manager’s Guide to Building Relationships That Work

“There is something in this book for the most experienced negotiator and the novice. Gosselin’s no-nonsense prescriptions and recommendations will hit home and give you new ideas for the most difficult of negotiating situations. Anyone in the business world will want this great bible of?effective negotiating right near their desk and phone!”
—Dr. Beverly Kaye, CEO and founder, Career Systems International and coauthor of Love’ Em or Lose’Em: Getting Good People to Stay

“Gosselin has written a thoughtful, engaging, and practical guide on a topic of increasing importance to leaders and organizations. There is something here for anyone who wants to learn how to deal more effectively with the inevitable conflicts that occur in working with clients, customers, and colleagues.”
—Peter Cairo, PhD, Partner, Mercer Delta Consulting and coauthor of Why CEOs Fail: The 17 Behaviors That Can Derail Your Climb to the Top and How to Manage Them

“Forget the image of negotiation being a battlefield.?Gosselin guides you in the development of a road map so both sides become winners and leave the table victorious. His writing is just like his training-clear, concise, and practical. You can apply the process immediately. A handbook for life, it’s practical, thoughtful, and insightful.”
—Steven Myers, Manager, Lighting Education and Sales Training, Philips Lighting Company

“Skip the workshops and buy Practical Negotiating. After field-testing the content through decades of experience, Gosselin has packed this useful book with processes that work and great questions and worksheets that force the material to become real and personal. Practical Negotiating will change your thinking about negotiating, and more importantly, will change your behavior. Highly recommended.”
—Steve Hopkins, Publisher, Executive Times

“Gosselin is a most articulate and engaging businessman, and this, coupled with a keen intellect and sharp observation of behavior (and a great sense of humor!) make this a must-read. His deep understanding of effective models of negotiation and their practical application make him one of the leaders in this field.”
—Keith G. Slater, former director of International Development, Ingersoll Rand

“This book is aptly titled as it provides the practical ‘how to’ for planning and executing effective negotiations. It’s rich with examples, exercises, and reusable tools.”
—Dr. Rita Smith, Dean, Ingersoll Rand University

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Hardcover: 256 pages
Publisher: Wiley (January 28, 2008)
Language: English
ISBN-10: 0470222891

Doing business is a lot like playing poker; you make calculated risks and tough decisions based on the best information you have. In poker or business, it always helps to know what the other guy is thinking. Is he for real or full of it? Is he telling you the truth, or just telling you what you want to hear? Whether you’re negotiating a deal with a client or collaborating on a project with a colleague, knowing what the other guy is thinking will always give you an edge.

In The Secret Language of Business, Kevin Hogan reveals the basics of body language and how it exposes and influences attitudes, actions, and outcomes. Everyone conveys information through body language, whether they know it or not. Interpreting body language isn’t magic, but a science you can master. This practical guide is based on hard science, reputable sources, and real-world situations. Master the concepts you find inside, and you’ll gain a big advantage in every aspect of your life—professional and personal.

Based on Hogan’s twenty years of experience in communication, influence, and persuasion, The Secret Language of Business explains the key elements of body language and how they influence communication. It explores the meaning of what people wear and the symbols they surround themselves with and also details the importance of various contexts and environments in which communications take place. In addition to reading and analyzing the body language of others, Hogan will show you how to master and manipulate your own body language, regulating the information you reveal to others.

In order to be a truly successful professional, you need more than just communication skills; you also need the ability to interpret the nonverbal signals that we all display. The Secret Language of Business, for the first time, applies the little-known secrets of body language and nonverbal communication to the realm of business. If you’re a manager, salesperson, negotiator, business owner, or any sort of professional who deals with other people on a regular basis, the skills and knowledge inside are invaluable tools for achieving success in business and in life.

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Life Entrepreneurs: Ordinary People Creating Extraordinary Lives

Hardcover: 256 pages
Publisher: Jossey-Bass (March 7, 2008)
Language: English
ISBN-10: 0787988626

This well thought-out, inspirational book is designed to help people creatively construct their best lives “through opportunity, recognition, innovation and action.” Experienced entrepreneurs with backgrounds in education, Gergen and Vanourek interviewed 55 individuals who have applied successful business lessons to their personal lives and extracted a number of hands-on lessons for their readers: if you discover your “core identity,” learn to recognize opportunities, develop a “life vision” and set clear, purposeful, achievable-but challenging-goals, you too can have an extraordinary life, they claim. While the book’s content is standard inspirational fare, the authors have given it a spin that effectively taps into modern day work trends and language and taken their thinking beyond the surface level of many books of this kind. They balance specific advice, such as stumbling blocks to avoid when setting goals, with big ideas concerning “untethering from traditional careers,” authenticity and integration. Despite occasionally lapsing into a paternalistic tone, they sprinkle enough juicy first-person accounts throughout their chapters to keep their maxims alive.

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