Complete MBA For Dummies

Paperback: 414 pages
Publisher: For Dummies; 2 edition (December 26, 2007)
Language: English
ISBN-10: 0470194294

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. 
Know your customer’s needs
Handle budgets and forecasts
Recruit and retain top people
Understand Sarbanes-Oxley
Be a successful negotiator

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